Opening the can you will find something that should not surprise you because it is clear gold color pomade. The scent is coconut with maybe some almond that is subtle and not too strong. The texture feels very heavy and does not have a gel-like feel, liquid and soft.According to Shiner Gold Pomade the product can be applied in dry or damp hair.
To apply the pomade I broke it down (rub in palm) and worked it through my hair. If you apply it to dry hair I highly recommend using a wider tooth comb (detangler comb) first and use a pocket or thinner tooth comb (not the fine) to style. Once I combed it through I began to style and was able to create a slick back and part for a business mans with no problem. The product does not flake and is easy to manage. The pomade dries to a matte finish and if you need to retouch simply add a little water and work it through and restyle.
The difficult part to explain is the pomades heavy hold. The product does not harden like gel so there is no helmet head. The best way to describe the hold is by saying the pomade holds your hair in place and still feels flexible and natural. Almost like your hair is bound together into the desired style and the hair feels slightly stiff. The performance is amazing and the claim of “Heavy Hold” is absolutely true. The product washes out easily with water.